The agency was producing 40+ articles a month across client accounts and spending most of their writers’ time on research and structural drafts rather than the actual quality work. The ask was to automate the scaffolding without producing AI slop.
I built a pipeline using Claude via the API: brief intake form → keyword + SERP research → outline generation → draft with brand voice instructions injected per client. Outputs route to Notion for editorial review; approved briefs auto-create Linear tasks for the writer. The agency cut first-draft time by 65% without touching output quality metrics.