The client had a strong product and no repeatable pipeline. They’d tried a BDR hire that didn’t work out and were sending cold email from a single domain with generic copy. The deliverability score was in the floor.
I came in and rebuilt from the infrastructure level: new sending domains, warmed mailboxes, Instantly configured for inbox rotation, and a Clay workflow pulling enriched signals from LinkedIn, Crunchbase, and news triggers. Sequence copy was rewritten around a specific ICP segment with AI-assisted personalisation at the first line.